Letter From Our Founder

I’ve rebuilt myself more than once in my life — each time, learning a different kind of strength.

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The first time was after leaving a toxic workplace. I started working out — not to look different, but to feel strong again. It inspired me to help others find their strength too, so I launched a company for women's activewear with the motto "stronger every day".

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The second time came when I became a mother — a transformation no amount of training could prepare me for.

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My daughter was born during COVID lockdown, not long after I lost my business. I was spiraling down in postpartum depression, and no one could see it.

A thousand questions swirled around in my head, lost with no guidance. ​

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It was in those foggy postpartum days that the seed for Simone AI was planted.

But I didn't think that I could do it.

Until one day, I emerged out the other end, and remembered who I was and what I was capable of.

​I know how to build things.

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It took a while, but now she’s here — not as a perfect solution, but as the support I wished I’d had.

Someone knowledgeable and kind, available when you need her, who helps you build confidence without judgment, so you can be stronger every day.

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Because the hardest part of parenting isn’t the sleepless nights or the tantrums — it’s feeling like you have to figure it all out alone.

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You don’t 💛

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— Stella, Founder